ABOUT
Me
PERSONAL PROFILE
Welcome! I'm Bethea, a creative professional blending skills from design, photography, fashion, and digital marketing. From capturing electrifying moments on stage to crafting compelling brand narratives, my journey is a testament to my passion for storytelling and visual communication.
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As a Chief Creative Officer, I led diverse teams in creating innovative campaigns that captivated audiences. With a commitment to excellence and collaboration, I thrive on pushing creative boundaries and making lasting impressions.
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Join me on this journey as we explore the power of imagination and innovation. Let's create something extraordinary together!
EXPERIENCE
Chief Creative Officer
SMALL TOWN STARTUP
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Lead a creative team, driving ideation and conceptualization of campaigns aligned with client objectives and market trends.
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Oversee brand development across multiple channels, ensuring consistency and alignment with client values.
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Direct website design and development, focusing on user experience and responsiveness.
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Implement social media strategies and track key metrics for optimization.
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Execute and optimize Google Ads campaigns and SEO strategies.
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Manage creative and digital marketing budgets, ensuring cost-effectiveness and ROI.
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Integrate innovative technologies and foster a culture of continuous improvement.
SMALL TOWN STARTUP
February 2021-August 2023
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Provide comprehensive executive support to the CEO, handling diverse business aspects.
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Lead presentations and guide business strategy, enhancing team morale and building.
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Manage client relations and spearhead lead generation initiatives.
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Ensure operational continuity and manage daily team dynamics.
OWNER
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Founded and manage a successful equestrian custom clothing company, showcasing entrepreneurial vision and business acumen.
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Specialize in brand development within the equestrian industry, emphasizing quality, style, and personalized customer experiences.
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Proficient in product design and customization, adapting sewing patterns to achieve functionality and style for individual customer needs.
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Collaborate with manufacturers to ensure high-quality standards and timely delivery of custom equestrian apparel.
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Implemented effective marketing strategies, including a "Best Dressed" competition, to increase brand visibility and drive sales.
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Maintain strong customer relationships through exceptional service and genuine passion for equestrian fashion.
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Skillfully manage the supply chain, sourcing materials, and adapting to supply chain shortages during the pandemic to fulfill orders.
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Experienced in e-commerce management, optimizing platforms to drive online sales and enhance the brand's digital presence.
August 2023 - January 2024
Chief of Staff
Alden Customs
Jul 2015 - Present
FREELANCE
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Published photographer with work featured in music publications, showcasing captivating live action concert photography, portraits, and social media videos.
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Visual storytelling of the music industry and creating content that resonates with audiences across multiple platforms.
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Experienced in creating engaging short-form video content for social media platforms, using storytelling techniques and visual aesthetics to captivate audiences.
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Skilled in post-processing using editing software to enhance photographs and videos while maintaining a cohesive visual style.
Published Photographer
June 2010 - July 2015
