Moves & Grooves

Develop a series of engaging Instagram Stories for Moves & Grooves, a 501(c)3 non-profit organization dedicated to inspiring youth through the Arts. The primary focus for the month is threefold: fundraising for the "buy a brick" capital campaign supporting new building construction, promoting end-of-year charitable giving, and creating evergreen content templates aligned with the organization's mission.

Deliverables
Stories meticulously aligned with their brand identity, focusing on their priorities for the month, including end-of-year giving and the "buy a brick" capital campaign. Additionally, we designed sophisticated evergreen content, producing templates for their upcoming events calendar and compelling testimonials from program graduates that can be used month after month. I utilized footage supplied by the client, featuring the charismatic Dr. Mitchell who is the driving force behind their organization, to integrate a compelling visual narrative. Furthermore, recognizing the potential for heightened engagement and seamless sharing, we recommended the transformation of some stories into impactful reels, aligning with the dynamic nature of social media platforms. This comprehensive approach aims to enhance the organization's outreach and impact across diverse channels.