5th Avenue Uniting Church

Project Description: "Slangin' Scriptures" Campaign for 5th Avenue Uniting Church

Objective: Boost youth engagement and modernize Pastor Mark's image through a social media campaign.

Target Audience: Youth and young adults (13-30 years), local residents seeking an inclusive religious community.

Strategy:
- Create social media content where Pastor Mark explains youth slang in a biblical context, highlighting inclusivity and relevance.
- Utilize platforms like Instagram, TikTok, YouTube, and Facebook, focusing on short videos and interactive content.
- Encourage audience interaction and use the hashtag #SlanginScriptures for promotion.

Key Messages:
- Showcasing the Bible's relevance to modern life.
- Emphasizing the church's commitment to inclusivity and diversity.
- Presenting Pastor Mark as a relatable, modern religious leader.

Success Metrics: Increased youth attendance, social media growth, positive community feedback.