True Beauty Co.

Client: True Beauty Co.
Project Type: Full Website Build • Brand Voice Development • SEO Optimization
Role: Web Designer • Brand Strategist • Copywriter

Overview: True Beauty Co., a modern full-service beauty salon in Springfield, Tennessee, partnered with me to create a fully custom website from the ground up. With no previous site in place, the goal was to build a complete digital presence that showcases their expanding team of independent beauty professionals, highlights their wide range of salon and bridal services, and provides clients with an easy, intuitive way to learn, explore, and book. The result is a warm, inviting, and SEO-friendly online experience that truly reflects their brand personality.

Objectives:
- Build a full-scale website that establishes a strong, modern digital identity for the salon.
- Develop a cohesive brand voice across all pages, tailored to the salon’s bubbly, personable, and welcoming environment.
- Implement SEO best practices to increase visibility for local searches (hair stylists, bridal hair, lash extensions, esthetician services, brow services, etc.).
- Write new keyword-rich copy for all service pages, stylist bios, salon policies, and accessibility statements.
- Create a simple, streamlined “Book Now” experience that links directly to each stylist's or artist’s independent booking system.
- Design branded visual assets—including a custom 75-mile travel-radius map for bridal services—to support clarity and professionalism.
- Establish a blog framework (“The Beauty Edit”) to support ongoing content marketing and future SEO growth.

Scope of Work:
- Complete sitemap creation and site architecture
- UI/UX design with branded color palette and typography
- Homepage, team page, services pages, bridal page, blog, policies, and contact page buildout
- SEO copywriting across the entire site
- Accessibility-focused layout choices and updated accessibility statement
- Integration of independent booking links for each provider
- Branded visual asset creation, including travel radius map and graphics
- Mobile and tablet optimization
- Training for the salon owner on site updates and blog posting

Key Deliverables:
- Fully built multi-page Wix website
- SEO-optimized copy for all pages
- Complete salon policies and accessibility statement
- Individual SEO-rich bios for each stylist and beauty professional
- Bridal services page with venue travel radius and booking CTAs
- Blog setup with categories ready for future content
- Responsive design for desktop, mobile, and tablet
- Backend setup for ongoing updates

Impact:
The new website solidifies True Beauty Co.'s digital presence, giving them a polished platform that reflects the quality and professionalism of their in-person services. Clear booking pathways, strong branding, and SEO-driven content help convert visitors into clients while boosting search ranking for high-value beauty services in the Springfield area. The site also positions the salon for long-term growth through scalable content features and an easy-to-maintain backend.