The Morgan Horse Farm

Morgan Horse Farm, located in Lebanon, Ohio, is a premier breeding and training facility for world-class Morgan horses. Recognized for their dedication to quality and excellence, the farm has established a reputable name in the equestrian community. However, their online presence has not been updated for over a decade, leading to an outdated and inefficient website. This project aims to modernize Morgan Horse Farm's digital footprint by developing a new website that reflects the farm's prestige and facilitates the showcasing of their sale horses through an easy-to-manage content management system (CMS).

Objectives
Website Redesign: To create a contemporary, user-friendly, and visually appealing website that accurately represents Morgan Horse Farm's brand and values.
CMS Integration: Implement a CMS for easy updating and management of sale horse listings, allowing the farm to promptly showcase new and current horses for sale.
SEO Preservation and Enhancement: Transfer the old domain to the new website to retain the existing strong SEO ranking. Additionally, plan to enhance SEO through regular updates and content creation.
Content Strategy: Develop a content strategy focused on a "news" section in the form of a blog. This will include updates on horse show results, announcements of new foals born on the farm, and recognition of awards and achievements.