Shade of Colors

Shade of Colors, a reputable commercial and residential painting company, seeks to establish a vibrant and distinctive visual identity through the creation of a new logo. The primary goal of this project is to design a logo that effectively communicates the company's services, utilizing fun and colorful elements while ensuring clarity and professionalism. The logo will be prominently featured on the company's work truck, team uniforms, and other branding materials, serving as a memorable and recognizable symbol of the business.

Objectives:
- Develop a logo that clearly communicates the nature of Shade of Colors' services as a commercial and residential painting company.
- Create a design that incorporates fun and colorful elements, reflecting the lively and dynamic nature of the business.
- Ensure clarity and readability of the business name within the logo, considering English as the client's second language.
- Design the logo to be versatile and scalable for use across various mediums, including the company's work truck, team uniforms, signage, and digital platforms.
- Establish brand consistency by developing a cohesive visual identity that aligns with Shade of Colors' values and brand personality.